Social & Digital Strategy
Promotion & Media Partners
For those who go the extra mile. A global pandemic, chip shortage, and supply chain disruptions created a perfect storm never seen before in the automotive industry. We decided to shift gears away from a traditional campaign driving consumers to the dealership and reimagined how to engage and grow our audience while prepping them for a future sale. We developed a strategy outside of the usual category audiences and tapped into the brand ethos of fandemonium to create a powerful user-generated advertising campaign across multiple categories.
25//8 means giving 110%, going the extra mile, living in overdrive.
It’s an attitude that Dodge and their fans have in common. We created Dodge 25//8 to pay homage to the above-and-beyond nature of the Dodge brand and its fans. So we engaged 25 influencers across a variety of categories and invited them to give one of their fans a customized Dodge worth up to $105,000. 25 Dodges over the last 8 weeks of the year.
Fans were driven to visit Dodge258.com, share what makes them 25//8, and customize their car of choice on Dodge.com. The experience drove visitors to the site for an average of 7 minutes, and we even had an incredible 37% of registrants return to the sweepstakes.
The 25/8 proved to have 25/8-level results with:
+ 2,983,328,290 Impressions
+ 4,604,849 Video Views
+ 3,571,005 OEM Site Visits
+ 1,575,904 LFAs
+ 1,175,121 BMOs