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Stuff to make you go “hmmm...”

Atlanta . Dallas . DC . Miami . New York
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Power of the Purpose Statement

People find change difficult. Especially when it’s abrupt. Like downloading an update that changes your entire user experience when you just learned to navigate the last one. There’s an old saying “the only constant is change” but we believe that in business, brand purpose is the compass you need to navigate the current, even as it changes.
Gaston Legorburu
August 10, 2023
5 min read
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Confront Big QQs with Strong EQ

In his recently released, best-selling memoir Surrender: 40 Songs, One Story, Bono describes the extraordinary talent of each of his U2 bandmates as, among other things, masters of their instruments. Of himself, however, he admits that his giftedness is neither instrumental nor vocal but rather it’s his ability to find the topline melody in anything – songs, random ideas, disparate thoughts, and even in the motivations of adversarial world leaders to help unite them around a common cause.
Chiny Chewning
August 10, 2023
5 min read