Would your marketing team benefit from a Performance Coach?

Gaston Legorburu

If you’re asking yourself:

"Are we performing like we should be?”

“Is the reporting I’m getting accurate?”

“How can I know for sure what’s working and what’s not?”

Then you could probably benefit from Performance Coaching.

And you’re not alone. In today's fast-paced business landscape, where yield-based performance measurement is the expectation, costs are rising, and budgets aren’t growing, many are haunted by questions like these since marketing is the heartbeat of success. The consumer's experience with your marketing, your product, and your people must be deeply interconnected to deliver on your brand promise, and the speed of execution can make or break your marketing efforts. While many companies hold strong beliefs for — or even against — outsourcing creative services or their marketing functions to external firms, there's a path to success that often gets overlooked: hiring the right partner that can serve as a performance coach for your marketing team. In this article, we'll explore why engaging the right external partner and employing a hybrid Performance Coach Model can be a game-changer for your marketing success.

A Performance Coach mindset can provide unbiased insights into your existing approach and identify areas for improvement.

Why Hiring a Business Performance Coach could be game-changing for your team.

  1. Assessing Your Marketing Maturity: One of the key advantages of having a performance coach is their ability to conduct a thorough assessment of your marketing maturity. Are your current strategies aligned with your business goals? Are you utilizing the latest marketing trends and technologies effectively? Are you spending your precious resources in the most effective way to hit your goals? An outside partner with a performance coach mindset can provide unbiased insights into your existing approach and help identify areas for improvement.  
  1. Leveraging Internal Talent: Your marketing team is your greatest asset, but their potential may remain untapped without proper guidance. A performance coach can work with your team to identify strengths, weaknesses, and areas for growth. They can provide training and mentorship, helping your team members reach their full potential and contribute more effectively to your marketing efforts.
  1. Streamlining Processes: Modern marketing processes are essential for meeting the demands of today's fast-paced market. A performance coach can evaluate your current processes and suggest improvements to enhance productivity and reduce bottlenecks. By streamlining your workflow, you can respond to market changes more swiftly and effectively.
  1. Optimizing Tools and Technology: The marketing technology landscape is constantly evolving. Are you making the most of the tools and technology available to you? A performance coach can assess your current toolset and recommend the right technology stack to improve your marketing efforts. They can also ensure that your team is using these tools to their full potential.
  1. Guiding as an Unbiased Expert: One of the most significant advantages of hiring a performance coach is the unbiased perspective they bring. External experts can offer fresh insights and alternative strategies that may not be apparent to your in-house team, helping you see your marketing efforts from a different angle.  
  1. Stimulating Creativity and Fresh Thinking: Introducing fresh talent and perspectives is vital for keeping your marketing strategies innovative. A performance coach can facilitate brainstorming sessions, creative workshops, and infuse new talent with new ideas and perspectives into your campaigns. This helps you stay ahead of the competition and adapt to changing consumer preferences with creativity and agility.

Prioritizing and Expediting Performance

Whether to insource or outsource digital marketing may not be the right question, but rather, “How can I speed up the development of a high-performing marketing team that will ensure we win in the marketplace?” Consider a partner like GlueIQ who can assess your marketing maturity, leverage internal talent, streamline processes, optimize tools, offer unbiased expert guidance and coaching, and stimulate creativity through fresh talent and perspectives.

Coaching that focuses on performance positions your marketing team to thrive.

Our GlueIQ approach provides our clients with performance coaching to ensure success at the business, team, strategy and channel level. ​

What you can expect from our team through our partnerships:​

  • Clarity on current state performance: We work with your team, platforms and data to create an integrated view and benchmark your performance with an emphasis in yield-based metrics. ​
  • Define and forecast growth: We'll partner with you and your teams to model growth and ensure company + team alignment on the goals that matter. ​
  • Prioritize measurement and testing capabilities: Based on your current maturity and capabilities, we'll map out a realistic roadmap for continued performance visibility and optimization. 
  • Implement immediate measurement tracking: Our teams design and develop performance tracking dashboards to ensure tracking is in place from the beginning of the engagement. 

Coaching that focuses on performance positions your marketing team for the kind of thriving that matters most. Let’s talk about what this next-level attention could mean for you as a leader, for your team, and for your organization’s bottom line. Your future success may depend on it.

About the Author

Gaston Legorburu

Gaston’s acumen for building businesses and foreseeing change in the marketplace is born from his strategic vision as both a savvy entrepreneur and seasoned executive. Constancy from clients –some for 20+ years – as well as from colleagues, are a testament to proven value as a trusted advisor and leader.