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Surprisingly, Paradise Doesn’t Always Sell Itself.

CLIENT
Atlantis Paradise Island Bahamas
Brand  Story & Brand Positioning
Visual Identity
User Research & Interviews
CREATIVE TECHNOLOGY
Experience Design
Brand  Story & Brand Positioning
Visual Identity
User Research & Interviews
CREATIVE TECHNOLOGY
Experience Design
Brand  Story & Brand Positioning
Visual Identity
User Research & Interviews
CREATIVE TECHNOLOGY
Experience Design
Brand  Story & Brand Positioning
Visual Identity
User Research & Interviews
CREATIVE TECHNOLOGY
Experience Design
Brand  Story & Brand Positioning
Visual Identity
User Research & Interviews
CREATIVE TECHNOLOGY
Experience Design
Brand  Story & Brand Positioning
Visual Identity
User Research & Interviews
CREATIVE TECHNOLOGY
Experience Design
a large hotel is next to a body of water. This is Atlantis in the Bahamas
a tag with the word GlueIQ Travel and hospitality Experience on it
Atlantis Paradise Island Bahamas mobile website design

What began as a small consulting engagement to help optimize a few pages of the Atlantis website, has evolved into a dynamic and meaningful "Agency of Record" partnership that continues to mature the brand experience of this world-renowned island destination across all channels.

HSMAI Adrian Awards Winner badge
Digital Website
2023 Best of Show Award
2023 Platinum Award
2023 Gold Award
2023 The President’s Award
Mobile App
2023 The President’s Award
2023 Bronze Award
Brand Purpose & Brand Strategy
App Design
Paid Social Advertising
Website Design & Development
Style Guidelines
Branding
UI/UX Design
Positioning
CRM/Email
Digital / Performance Marketing
TV Advertising
Advertising + Performance Marketing + Experience = Brand Performance

Marketing Modernization, Smart Creativity and Best in Class Guest-Experiences

We work alongside the talented Atlantis team to help shape the brand’s positioning, and go-to-market strategies. From introducing innovative digital guest experiences to crafting their television commercials, we are both emotionally and intellectually invested in their success. Together we help deliver the unique Atlantis story into more modern, effective and measurable forms to guests and prospective guests all over the world.

Our marketing modernization approach drives from a guest-centric approach. It includes a mobile-first digital strategy to connect with guests in fresh and relevant ways, delighting with enticing offers, and keep the resort-getaway conversation top of mind. It also includes work on a mobile on premise experience putting the entire Atlantis property in the palm of every guest’s hand. Television commercials for Atlantis’ post-pandemic reopening are inspiring a welcomed pocketful of sunshine to a world that could really use it.

Atlantis Paradise Island Bahamas mobile targeted adsAtlantis Paradise Island Bahamas mobile design
Atlantis Paradise Island Bahamas website redesign
Atlantis Paradise Island Bahamas print advertisingAtlantis Paradise Island Bahamas digital banner ad

Above: TV Commercial
Left: Concepts for newsletter campaign
Below: Interactive banner campaign and Mobile web version of atlantisbahamas.com

Atlantis Paradise Island Bahamas online advertising, promo and performance marketing
Atlantis Paradise Island Bahamas mobile web design. Ux, UI, Performance design

Impact

Our work has grown to include branding and message optimization as we continue to expand our partnership to fulfill the expanding needs of this high-speed train. The back-to-business effort overdelivered against impressions, clicks and visit goals

25%

increase in leads

5%

increased revenue

200%

increase in room night bookings