Surprisingly, Paradise Doesn’t Always Sell Itself.

What began as a small consulting engagement to help optimize a few pages of the Atlantis website, has evolved into a dynamic and meaningful "Agency of Record" partnership that continues to mature the brand experience of this world-renowned island destination across all channels.

Marketing Modernization, Smart Creativity and Best in Class Guest-Experiences

We work alongside the talented Atlantis team to help shape the brand’s positioning, and go-to-market strategies. From introducing innovative digital guest experiences to crafting their television commercials, we are both emotionally and intellectually invested in their success. Together we help deliver the unique Atlantis story into more modern, effective and measurable forms to guests and prospective guests all over the world.

Our marketing modernization approach drives from a guest-centric approach. It includes a mobile-first digital strategy to connect with guests in fresh and relevant ways, delighting with enticing offers, and keep the resort-getaway conversation top of mind. It also includes work on a mobile on premise experience putting the entire Atlantis property in the palm of every guest’s hand. Television commercials for Atlantis’ post-pandemic reopening are inspiring a welcomed pocketful of sunshine to a world that could really use it.

The Award-Winning reimagination of AtlantisBahamas.com

Our approach was a powerful cocktail of five key initiatives:

• Immersive Design. It was critical to highlight the Atlantis experience and immerse guests into all Atlantis has to offer.

• Experience-based Content. We wanted to evoke an emotional resonance among visitors, nurturing a deeper connection and amplifying engagement with the brand.
• Video Content. This powerful and highly visual marketing tool deeply engages users and effectively captures the captivating Atlantis narrative.
• High-quality Imagery. Real-life images not only elevate the website's aesthetics but also convey the brand's identity and values.
• Increase engagement. Interactive elements + a new blog were incorporated to retain visitors’ interest and encouraging return visits.

Digital Website
2023 Best of Show Award
2023 Platinum Award
2023 Gold Award
2023 The President’s Award

Mobile App
2023 The President’s Award
2023 Bronze Award