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A Digital Solution for a Mission of Equity

CLIENT
Grads of Life
Brand  Story & Brand Positioning
Visual Identity
User Research & Interviews
CREATIVE TECHNOLOGY
Experience Design
Brand  Story & Brand Positioning
Visual Identity
User Research & Interviews
CREATIVE TECHNOLOGY
Experience Design
Brand  Story & Brand Positioning
Visual Identity
User Research & Interviews
CREATIVE TECHNOLOGY
Experience Design
Brand  Story & Brand Positioning
Visual Identity
User Research & Interviews
CREATIVE TECHNOLOGY
Experience Design
Brand  Story & Brand Positioning
Visual Identity
User Research & Interviews
CREATIVE TECHNOLOGY
Experience Design
Brand  Story & Brand Positioning
Visual Identity
User Research & Interviews
CREATIVE TECHNOLOGY
Experience Design
a group of people in graduation caps and gowns

Competitive Analysis
UI Discovery / Recommendation
B2B & Content Marketing
Thought Leadership
User Experience & Design
Sales Support
Community Building
B2B Content Marketing Flows to Lead Generation
CMS & Marketing
Awareness/Static Website to B2B Dynamic Website

Close the Talent Opportunity Gap

Grads of Life, part of YearUp’s i3 incubator, needed to raise its voice as an expert and game-changing partner to employers for designing and building inclusive talent pipelines that advance racial and economic equity and financial mobility. 2020’s spotlight on social inequality made them an even more important resource to the country’s evolving employers than ever. Adept at digital marketing for nonprofits, GlueIQ was engaged to accelerate that mission. 

The ask: Create a platform that helps employers build inclusive talent pipelines that advance racial and economic equity.
a laptop with a website on the screen for Grads of Life

Helping Employers Build a More Equitable Workplace

We came onboard to raise Grads of Life’s profile and voice so that their programs and services could quickly become the trusted and valued resources that employers – and this important evolution in U.S. culture – were hungry for. We set out a digital marketing strategy for nonprofit Grads of Life to position them as the critical partner helping employers transform their human capital practice to become equitable in diversity and inclusion of underserved populations.

Grads of Life was anxious to provide employers with a critical roadmap to help them address systemic change and offer more equitable opportunities. GlueIQ created an agile, modular digital platform that increased their visibility as well as usability for employers. The platform includes an ever-evolving B2B Content Marketing and Resource Hub that shares programs, services and critical thought leadership with employers, plus sales enablement for Grads of Life teams. We are proud of our role as an impactful nonprofit digital marketing agency in helping to advance progress on such an important issue.

a person writing on a piece of paper with a pen

Impact

Our work has grown to include branding and message optimization as we continue to expand our partnership to fulfill the expanding needs of this high-speed train. The back-to-business effort overdelivered against impressions, clicks and visit goals.

25%

increase in click-throughs

5%

increased conversion

200%

increase in room bookings