UI Discovery / Recommendation
B2B & Content Marketing
User Experience & Design
B2B Content Marketing Flows to Lead Generation
CMS & Marketing
Awareness/Static Website to B2B Dynamic Website
Close the Talent Opportunity Gap
Grads of Life, part of YearUp’s i3 incubator, needed to raise its voice as an expert and game-changing partner to employers for designing and building inclusive talent pipelines that advance racial and economic equity and financial mobility. 2020’s spotlight on social inequality made them an even more important resource to the country’s evolving employers than ever. Adept at digital marketing for nonprofits, GlueIQ was engaged to accelerate that mission.
Helping Employers Build a More Equitable Workplace
We came onboard to raise Grads of Life’s profile and voice so that their programs and services could quickly become the trusted and valued resources that employers – and this important evolution in U.S. culture – were hungry for. We set out a digital marketing strategy for nonprofit Grads of Life to position them as the critical partner helping employers transform their human capital practice to become equitable in diversity and inclusion of underserved populations.
Grads of Life was anxious to provide employers with a critical roadmap to help them address systemic change and offer more equitable opportunities. GlueIQ created an agile, modular digital platform that increased their visibility as well as usability for employers. The platform includes an ever-evolving B2B Content Marketing and Resource Hub that shares programs, services and critical thought leadership with employers, plus sales enablement for Grads of Life teams. We are proud of our role as an impactful nonprofit digital marketing agency in helping to advance progress on such an important issue.