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Modernizing the most beloved luxury fashion retailer in America

CLIENT
Neiman Marcus
Brand  Story & Brand Positioning
Visual Identity
User Research & Interviews
CREATIVE TECHNOLOGY
Experience Design
Brand  Story & Brand Positioning
Visual Identity
User Research & Interviews
CREATIVE TECHNOLOGY
Experience Design
Brand  Story & Brand Positioning
Visual Identity
User Research & Interviews
CREATIVE TECHNOLOGY
Experience Design
Brand  Story & Brand Positioning
Visual Identity
User Research & Interviews
CREATIVE TECHNOLOGY
Experience Design
Brand  Story & Brand Positioning
Visual Identity
User Research & Interviews
CREATIVE TECHNOLOGY
Experience Design
Brand  Story & Brand Positioning
Visual Identity
User Research & Interviews
CREATIVE TECHNOLOGY
Experience Design

The new Neiman Marcus app offers a seamless shopping experience that gives you access to personalized recommendations, including styled looks for you, more immersive content, expert advice from style advisors, exclusive collections, new designer arrivals, and so much more.

An integrated team.

Covid-19 disrupted the retail landscape like nothing has ever done before. It left retailers scrambling to stay in business, and many did not make it. GlueIQ was brought in to help the business adapt and thrive in the dynamic new world of post-Covid America.

We folded seamlessly into the organization, beginning with advisory services and placing an interim Chief Marketing Officer to help build out a modern marketing organization. As the process unfolded, we supplement with talent from creative directors, designers, data analysts and media experts.

Interim CMO
Promo / Segmentation
Campaign & Content Development
Growth Marketing Team
Digital Merchandising
Media Support
Brand Management
Paid & Owned Social

Neiman Marcus has seen higher engagement, a jump in ratings in the app store, and a feature in Apple’s App Store for outstanding app design.
Print Magazine
Email

Impact

For a category where sales are heavily correlated with media spend, the refreshed brand and digital-first go-to-market approach still out perform historical benchmarks with significantly higher media spend. This more efficient and effective marketing reinvention has given new life to the Jenny Craig business and brand.

+8%

Increase in Brand Consideration

80%

YoY New Customer Growth

200%

Media Efficiency