Modernizing the most beloved luxury fashion retailer in America
The new Neiman Marcus app offers a seamless shopping experience that gives you access to personalized recommendations, including styled looks for you, more immersive content, expert advice from style advisors, exclusive collections, new designer arrivals, and so much more.
An integrated team.
Covid-19 disrupted the retail landscape like nothing has ever done before. It left retailers scrambling to stay in business, and many did not make it. GlueIQ was brought in by the Neiman Marcus Group (NMG) board of directors and the company’s CMO Daz McColl to help the business adapt and thrive in the dynamic new world of post-Covid America.
We’ve folded seamlessly into the organization, adding talent from creative directors, designers, data analysts and media folks to the Chief Marketing Officer of the company. Our people are so integrated that Neiman Marcus employees don’t know we work for GlueIQ.
When Covid-19 threatened Neiman Marcus’ livelihood, at GlueIQ we rolled up our sleeves and got to work.
Interim CMO
Promo / Segmentation
Campaign & Content Development
Growth Marketing Team
Digital Merchandising
Media Support
Brand Management
Paid & Owned Social
App launch campaign.
